By
Purpose
- Create short, human-first video clips for P&O awareness and outreach series. Each clip should feel authentic, credible and part of one consistent campaign voice.
Non‑negotiables
- Maximum length: 30 seconds.
- Format: portrait (vertical) only.
- Shot type: headshot (head and shoulders visible).
- Closing spoken line (exact): either “That is why I value Prosthetic and Orthotic Services” or “That is why we value Prosthetic and Orthotic Services.”
- P&O branding/graphics will be added after filming by the BAPO secretariat.
Style and tone
- Natural, warm and authentic — plain background or real-world setting.
- No heavy editing, filters or effects.
- Focus on simple, emotional, true human stories.
Framing and camera setup
- Keep the phone steady and level at about body/head height. Use a tripod, phone holder or improvised stabiliser (stacked books, etc.).
- Position subject centrally; head and shoulders should fill the frame with minimal headroom.
- Do test recordings to confirm framing and adjust distance/angle as needed.
Audio
- Film in a quiet location (avoid traffic, appliances, TVs). Close windows/doors.
- Avoid windy outdoor spots.
- Use an external mic or wireless earbud mic if available. Make sure the microphone is unobstructed.
- Do a quick sound test to confirm speech is clear.
Lighting
- Use natural light where possible: face the window rather than having it behind you.
- Avoid harsh overhead lighting that casts shadows under the eyes.
- Film during daytime if possible; add light or re-schedule if the image looks grainy.
Top practical tips
- Clean your camera lens.
- Charge your phone and ensure enough storage.
- Put phone in airplane mode to avoid interruptions.
- Use autofocus and check exposure.
- Do at least one test take and review it before recording the final clip.
What to say — structure and examples General structure
- Introduce yourself (name and role).
- One short line about how O&P services changed or support lives.
- End with the exact campaign line.
Examples
- Patient: “I’m [Name]. Thanks to my prosthetist I can [example]. That is why I value Prosthetic and Orthotic Services.”
- Prosthetist/Orthotist: “I’m [Name], a prosthetist. I support people across their lives by [one-line impact]. That is why I value Prosthetic and Orthotic Services.”
- Technician: “I’m [Name], an orthotic technician. Every day I help create something that lets someone move with confidence again. That is why I value Prosthetic and Orthotic Services.”
- Charity/partner: “I’m [Name] from [Organisation]. We support [who you support] and rely on prosthetic and orthotic services to [why it matters]. That is why we value Prosthetic and Orthotic Services.”
Delivery tips
- Look directly at the camera. Speak slowly and clearly.
- Keep language simple and avoid technical jargon.
- Stay concise to fit the 30‑second limit.
Final checklist before sending
- Is the video under 30 seconds?
- Is it portrait and a headshot?
- Is the message human, clear and authentic?
- Does it end with the exact campaign line?
- Have you reviewed audio, lighting and framing on the test take?
How to submit
- Preferred file format: MP4.
- Send via the shared upload link or organisation email with subject: “IMEACPO clip — [Name/Role].”
- Include in your submission: name, role, one-sentence caption, and confirmation of consent.
Permissions and consent
- Obtain explicit consent from everyone featured for use across IMEACPO platforms, including editing, branding and social distribution. Include confirmation of this consent with your submission.
